Most contractor websites lose leads in two places: the first is the homepage, where homeowners scroll past stock photos and brochure copy without finding the proof they need (license, insurance, real jobs). The second is the contact page, where a generic "Get in touch" form sits where a real estimate request should be.
InstantPage builds contractor sites with the conversion structure that works across trades: a license-and-insurance line above the fold, a photo gallery of your real completed jobs, a service-area block that's actually pages-per-area for SEO, and an estimate form that pre-screens leads on project size and budget. Works whether you're a residential plumber, an HVAC contractor, an electrical specialist, a roofer, a remodeling GC, or a specialty trade.
This is the umbrella page for the trades. We also have dedicated landings for specific verticals — plumber, electrician, landscaper, massage practice — with niche-specific copy and FAQ. If your trade isn't listed yet, the AI handles it from your business description anyway. The structural pieces (license, area, gallery, estimate) generalize cleanly across every contracting niche.
Three example sites our AI would generate. Yours uses your real business name, services, and contact info — generated from a single sentence.
Your state license number and insurance carrier visible above the fold and in the footer. The signal that separates real contractors from the lead-gen middlemen.
One page per town, ZIP, or county you serve, each with locally-relevant copy. The structure that wins local-three-pack on Google for [trade] [city] searches.
Upload your project photos at signup — finished kitchens, panel installs, roof replacements, whatever your trade does — and the AI organizes them into the homepage grid.
Project type, square footage, budget range, timeline. Filters out tire-kickers so you stop driving out to estimates that were never going to convert.
70%+ of contractor traffic is mobile. Sub-1.5-second loads on 4G, tap-to-call buttons in the header, real-finger-sized buttons — every page.
If you do both, you get a separate Commercial page with the language property-management contracts look for: COI on file, response SLA, route discounts.
$99 per year. Custom domain, hosting, AI rebuilds, edits, and visual editor. No add-ons. Cancel any time.
Build my contractor site →Any contracting trade. We have dedicated landing pages with niche-specific copy for plumbers, electricians, landscapers, and massage therapists. For other trades — HVAC, roofing, GCs, painters, flooring, masonry, fencing, drywall, garage doors — the AI generates the right structure from your business description. The architecture (license display, service areas, gallery, estimate form) generalizes.
By default in the header next to the phone number and in the footer of every page (the standard placement state licensing boards check during compliance audits). You can also display it on the contact and about pages. Pin it more or less prominently in the visual editor.
Yes. List every area at signup (town names or ZIP codes) and the AI generates one page per area with locally-relevant copy. That structure beats a single "Service Area" listing twenty towns in a paragraph — both for Google rankings on "[trade] [town]" searches and for trust signals to local homeowners.
Yes. The contact and estimate forms can post to any URL — ServiceTitan, FieldEdge, Jobber, Workiz, HouseCallPro, BuilderTrend, CoConstruct, anything with a webhook endpoint. Drop the URL in the editor and submissions flow into your dispatch queue. No software? Submissions go to your email.
Yes. Upload up to several hundred photos; the AI organizes them by project category (kitchens, additions, roofs, panels, etc.) and the homepage shows a curated subset. Visitors can drill into each category for the full set. New photos can be dropped in any time without rebuilding the whole site.
Indexing is usually 1-3 weeks for the page itself to be eligible. Ranking for "[trade] [town]" searches typically takes 6-12 weeks of consistent work — partly Google's crawl cadence, partly accumulating signals (reviews, backlinks, time-on-site). Sites built with our service-area-per-page structure compound faster than single-page sites.
The same structural conversion architecture (license display, area pages, gallery, estimate form, mobile-first) at $99 a year instead of $8k upfront plus $300/mo maintenance. The agency adds ongoing SEO work, link-building, and Google Ads management — services we don't bundle. If you want a hands-off retainer relationship, hire an agency; if you want the working site and the cost-savings, use us and run your own GBP and reviews.